As New York University neuroscientist Paul Glimcher said to the Wall Street Journal about the findings, "People are willing to pay money to look at pictures of high-ranking human primates. You're doing exactly what the monkeys are doing when you buy a celebrity magazine. The difference between the study and People magazine," the professor added, "is that the monkeys actually know the individuals in the pictures."

Which makes the monkeys seem a little saner than we are. And also leads me to conclude furthermore that reality shows and daytime TV like Jerry Springer, all filled with low-status human primates, would never get good ratings on The Planet of the Apes.