Life in a Northern Virginia suburb of Washington, D.C. B.M.A.T.C., and Etruscan typewriter erasers. Blogged by David Gorsline.
Saturday, 14 January 2006 
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Michael Hopkin reports on research by Gitte Lindgaard of Carleton University, et al., that indicates that users can assess the visual appeal of a web site in no more than a twentieth of a second.
The lasting effect of first impressions is known to psychologists as the "halo effect:" if you can snare people with an attractive design, they are more likely to overlook other minor faults with the site, and may rate its actual content... more favourably.
posted: 11:58:02 PM |
 D. Gorsline, Proprietor
   
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