Better view desired

Joshua Yaffa explains Clearview, the replacement typeface for highway signs, for the magazine section of the New York Times.

The timing of the piece is interesting, coming as it does in the first Sunday edition of the new, smaller 12-inch “broadsheet” format for the newspaper. Not all the sections have been redesigned to fit the new page size. The leading for the inside pages of the book review is particularly ugly, and there’s a subtle alignment flaw around around the illustration for Christoper Hitchens’ review of the last Harry Potter.

Not that interior design

Via kottke.org, India Amos explains what it means to design the interior of a book. Don’t overlook the extensive comment thread.

I find a book handsome not because it necessarily differs from the standard template. You don’t want a book design that says, “Look at me! I’m designed!” You want a book design that says, “Dive into this text.” So it has to be inviting, but also capable of becoming transparent once you’re in it. Like a cool pool on a hot day. You splash in, you scream delightedly, and after a few seconds it feels normal and you can focus on hitting your friends with foam toys or whatever. I like a design to complement and enhance but not upstage or distract from the text.