Truth in advertising

Reporting on the recent FDA food labeling standard for gluten-free foods, Allison Aubrey does a great job of unpacking the various consumer constituencies who care about gluten in their diet. The blog post doesn’t dwell on this point, so listen to the audio from the All Things Considered two-way with Audie Cornish. Aubrey identifies three groups:

  • people who are on the gluten-free bandwagon and will fall off eventually;
  • people who experience gluten sensitivity, who do better avoiding wheat and related grains, but can tolerate a little or a lot;
  • people with true-blue celiac disease.

Aubrey identifies the third group as those for whom gluten is a real problem, not just something to be avoided casually. These are the three million people who, in her deft description for radio, suffer from a “chronic auto-immune disorder that can destroy the lining of the small intestine… even a little gluten can make them sick.”

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